Potomac

We Know the needs of working-class people.

Potomac X Lafayette Square is a platform with place-based analytics that support Lafayette Square’s investments by transforming data into meaningful solutions.

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Place-Based Analytics, a tool within the Potomac product suite, is an interactive SaaS data analytics platform that provides deep insight about a place, such as demographic, economic, and social data. Understanding challenges unique to a region, state, city, or even zip code helps Lafayette Square identify investment opportunities and how to best support both the businesses and communities in those areas.

As of June 30, 2024

800+

Number of data sets

60+

Unique sources providing access to real-time insights and high quality data

250K+

Companies' data

48.5GB

Of data collected from public and private sources

Data Driven Solutions

Built to help Lafayette Square understand the communities of our portfolio companies, we leverage Place-Based Analytics to analyze key socioeconomic challenges affecting middle market businesses and employees, such as:

1

Low recruitment and retention of labor, particularly for frontline workers

2

Uneven uptake of traditional workplace benefits

3

Inflation and its impact on employees, particularly low-to-moderate income workers

Creating More Equitable Outcomes

Potomac X Lafayette Square is designed to help businesses identify strategic opportunities to strengthen their workforce while revitalizing local economies. Potomac X Lafayette Square supports external clients with customized place-based analytics, investment portfolio, technology consulting, and unique data platform construction.

To learn more about how Potomac X Lafayette Square can support your business, contact us.

Our team also supports clients beyond the Lafayette Square portfolio.